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Measuring user happiness

  • Issue: who is the user we are trying to make happy?

    • Depends on the setting

  • Web engine:

    • User finds what s/he wants and returns to the engine

      • Can measure rate of return users

    • User completes task – search as a means, not end

    • See Russell

  • eCommerce site: user finds what s/he wants and buys

    • Is it the end-user, or the eCommerce site, whose happiness we measure?

    • Measure time to purchase, or fraction of searchers who become buyers?

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