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What Made the Mobile Web to Take Off?

  • Devices become very well designed and offering new touch screen based ways to navigate the Internet, e.g. iPhone
    • But still this is not really the motivation why Mobile Web become real, the real reason is mostly the new marketing strategy adopted
  • Created a Web2.0 market place for applications
    • User can easily search for applications matching their needs, install them and updated them
  • Mobile operators lowering prices for the Internet data connection with device for the end-user, for regulatory as well as reasons connected with the sales of the smartphones
    • Flat rate, 3GB cost around 15 euro per month. Before you could pay more than 100 euro for the same amount of data
  • There are many products similar to iPhone, not only in term of device capability, but also in term of marketing strategy

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