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Smartphone OS Competitive Landscape

 

iPhone OS(Apple)

BlackBerry OS (RIM)

Window Mobile (Microsoft)

Android (Google)

Symbian (Nokia)

 

Platform

Closed

Closed

Open

Open

Open

 

Source Code

Closed

Closed

Closed

Open

Open (in future)

 

2009 WW Market Share [Gartner]

14.4%

19.9%

8.7%

3.9

46.9%

 

Smartphone traffic share [ AdMob ]

WW: 46%

US: 39%

WW: 5%

US: 7%

WW: 1%

US: 1%

WW: 25%

US: 46%

WW: 21%

US: 1%

 

Pros

Early momentum

Data hungry early adopters

Powerful distribution channel

Strong reach (particularly in US)

Manufacturer / carrier agnostic

Manufacturer / carrier agnostic

Open source innovation

Massive global reach

Open source innovation

 

Issues

Apple dependant

BlackBerry dependent

Distribution

Distribution

Late to market

Uncertain consumer demand

Limited reach in US

Distribution

 

Application ecosystem

[ Distimo ]

iTunes Apps Store

>185K apps

More than 3B downloads

BlackBerry App World

5,5k apps

Windows Marketplace

1k apps

Android Market

50k apps

OVI Market

7k apps


Speaker notes: