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Smartphone OS Competitive Landscape
|
|
iPhone OS(Apple) |
BlackBerry OS (RIM) |
Window Mobile (Microsoft) |
Android (Google) |
Symbian (Nokia) |
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Platform |
Closed |
Closed |
Open |
Open |
Open |
|
|
Source Code |
Closed |
Closed |
Closed |
Open |
Open (in future) |
|
|
2009 WW Market Share [Gartner] |
14.4% |
19.9% |
8.7% |
3.9 |
46.9% |
|
|
Smartphone traffic share [ AdMob ] |
WW: 46% US: 39% |
WW: 5% US: 7% |
WW: 1% US: 1% |
WW: 25% US: 46% |
WW: 21% US: 1% |
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|
Pros |
Early momentum Data hungry early adopters Powerful distribution channel |
Strong reach (particularly in US) |
Manufacturer / carrier agnostic |
Manufacturer / carrier agnostic Open source innovation |
Massive global reach Open source innovation |
|
|
Issues |
Apple dependant |
BlackBerry dependent Distribution |
Distribution |
Late to market Uncertain consumer demand |
Limited reach in US Distribution |
|
|
Application ecosystem [ Distimo ] |
iTunes Apps Store >185K apps More than 3B downloads |
BlackBerry App World 5,5k apps |
Windows Marketplace 1k apps |
Android Market 50k apps |
OVI Market 7k apps |
