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iPhone OS (Apple)
- Pros
- Strong user growth and data-hungry user base
- Application store creating a vibrant app ecosystem with great momentum
- More than 85K applications (~20% free)
- More than 1 million downloads
- Powerful technology enablers (e.g., multi-touch, GPS, accelerometer)
- Issues
- App approval process is largely a black-box to developers
- Apps viewed as competitive to Apple are often shut down
- Downloads highly dependent on “featured” or “top download” promotion in store
- App store is the only authorized distribution channel
- Apple / hardware dependent
- Recent news / developments
- NDA requirement: Apple finally removed the onerous NDA requirement
- Flash: signs pointing towards development of iPhone flash player
- Development resources
- http://developer.apple.com/iphone/index.action
- http://iphoneincubator.com/blog/
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