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iPhone OS (Apple)

  • Pros
    • Strong user growth and data-hungry user base
    • Application store creating a vibrant app ecosystem with great momentum
      • More than 85K applications (~20% free)
      • More than 1 million downloads
    • Powerful technology enablers (e.g., multi-touch, GPS, accelerometer)
  • Issues
    • App approval process is largely a black-box to developers
    • Apps viewed as competitive to Apple are often shut down
    • Downloads highly dependent on “featured” or “top download” promotion in store
    • App store is the only authorized distribution channel
    • Apple / hardware dependent
  • Recent news / developments
    • NDA requirement: Apple finally removed the onerous NDA requirement
    • Flash: signs pointing towards development of iPhone flash player
  • Development resources

Speaker notes:

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