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BlackBerry OS (RIM)

  • Pros
    • Large reach and data-hungry user base
    • Developers not limited to single distribution channel
  • Issues
    • Developer momentum appears to be shifting to iPhone
    • Less reach outside of North America
    • Application distribution more difficult today vs. iPhone’s app store 
    • Users more email focused vs. web consuming iPhone users
    • RIM / hardware dependent
  • Recent news / developments
    • BlackBerry Application Center scheduled to debut w/ BlackBerry Storm OS v4.7
    • Speculation that Storm (i.e., touchscreen iPhone competitor) will be available in November
  • Developer resources
    • http://na.blackberry.com/eng/developers/
    • http://www.blackberrydeveloperconference.com/
    • http://crackberry.com/

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